EXCLUSIVE OFFER: The Boundaried Empath's Field Guide to Marketing
Like the phoenix you are, you rose from the ashes of trauma. Transmuting your fire into warmth. Painstakingly mending your heart back together and offering yourself as a patchwork quilt, eager to keep warm those who have been left out in the cold.
You’ve been a comforting shoulder to those who fear they’re both too much and never enough. Careful to guard against making it about you, you tend the boundary diligently.
It comes naturally, soothing the anxiety, abolishing the shame, validating the pain–you pride yourself on working yourself out of a job. Yet underneath you long for more, certain once your clients no longer need you, they’ll leave you behind.
It’s cliche, but you want to be wanted.
This is your forbidden fruit: to be known not just as a kind of empathetic sacrificial lamb, but for the fierce resiliency that rebirth demands.
If Bowlby shared your ability to resurrect, then he’d tell you as surely as I am: you are anxiously attached.
You wouldn’t quibble. The fear that flashes through you every time a client begins a session awkwardly, confirms the catastrophic belief that haunts all your relationships: everyone will leave you and find someone or something better.
(Also, don’t think I’ll let this parallel process you have with your favorite kinds of clients slide–I’m earmarking it to come back to later– so be sure to check your email.)
Speaking of how your fear keeps you frozen, can we talk for a minute about your marketing?
It’s basically non-existent.
And the little that does exist? It tells me you’ve learned to become comfortable with obscurity, even as your fire slowly dies, deprived of any kindling.
People don’t feel your passion. Because if they did, then:
Your caseload would be filled to the brim with your dream clients–you know, the ones you’re not so sure you’re ‘good enough’ yet to see
Your bank account would make a mockery of all the naysayers who urged you to stick with group practice or agency work.
You’d have a simple, doable marketing plan that took what you need and want into account, rather than just trying to stuff you into a cookie cutter rinse and repeat marketing model.
You probably wouldn’t be trying to figure out what your marketing attachment style is (you’d rest easy in knowing it’s secure and spend your time planning your next vacation paid for easily with last quarter’s profit payout).
And honestly, the fact that you're camping out in obscurity, bums me out.
What you offer clients is alchemically powerful–you warm places long frozen, walking with them as they come back alive in all the ways and places they thought were long dead.
I want others to feel the warmth you exude, as well as the bite of your fire that gets their asses in gear.
The problem is, you’re a best kept secret, and your lukewarm marketing reflects it.
There’s a story I tell myself…
about the REAL reason marketing isn’t working for you:
You want to ignore that effective and ethical marketing is deeply relational.
You need to be willing to enter into a relationship that will celebrate your ability to be and do more than you ever dreamed possible.
Oh hi. I’m Jenn, by the way.
Lover of cats, depth psychotherapist, and most pertinent for you–the relational marketing consultant for healers who are committed to attuning to the sorrows and the joys that wound our world, in hopes that love can transform everything.
Ainsworth would rightly identify me as disorganized in my attachment and my marketing has often reflected it:
I’ve been them all, and parts of all live within me.
Like Boundaried Empaths, I’ve taken my clinical insight and deep love of my clients and translated it into marketing genius.
As I’ve worked to integrate all my various parts, I’ve discovered something essential:
As much as I crave a linear, step-by-step marketing to-do plan, they’ve never worked for me. Who I am and what I want to do has never fit easily into other people's marketing strategies.
You Don't Need Another Course...
YOU NEED A CONCRETE MARKETING STRATEGY
one that helps you ditch your resistance and embrace the joy in marketing so you can finally build the business of your dreams
Discover your magic - even when you feel resistant to owning it.
Explore the ways you resist connection, in life and marketing.
Assess the state of your business, choosing to go SLOW rather than go hell for leather to the shiniest of all objects: strategy.
Feel into the ways you get stuck in marketing your business.
Crystalize how marketing is a relationship, between you and your right-fit client.
Craft your message you have to share with said right fit client, and
Own your need to be in a mutually giving marketing relationship with a partner who has expertise, compassion, and an affinity for Thin Mint knock-offs.
Enhanced Session Notes
Review your chart and uncover your marketing brilliance
You'll walk away with a deeper understanding of the ways you resist connection and confidence that inner work is the secret to compelling, congruent marketing.
The Boundaried Empath Backpack
Celebrate your internal and external resources
You'll revel in all the extras I've packed away for you so you'll be well taken care of on your marketing adventure.
Essential Marketing Maps
Traverse the three marketing hikes everyone needs to go on
You'll embark on three paths that will lead you to a deeper understanding of self, as well as concrete marketing strategies to implement immediately.
At least once a month I utter the words,
"...and you can change your mind in five minutes.”
CUE THE DEER IN THE HEADLIGHTS LOOK.
There seems to be this weird pervasive myth that once you make a choice you can never, ever change your mind. The result is people stay stuck in indecision and don’t take the risks that move them closer to what it is they really need and want in their life.
So, I got a proposal for you. If you buy this course, you have fourteen days to change your mind for any reason at all and get 100% of your money back.
Yes really, any reason. Though what kind of therapist would I be if I didn’t gently inquire what prompted the change (and probably also how you feel about it).